JOCELYN HU x Savage X Fenty
In honor of AAPI Month, JOCELYN HU partnered with Savage X Fenty to create a custom piece for Rihanna.
Reworked Savage X Fenty garments from their recent collections into a one-of-one piece.
The piece blended elements of traditional Chinese dress with a modern, sporty + lacy silhouette, celebrating Asian fashion through the bold, unapologetic lens of Savage X Fenty.
Campaign launch: May 2025
Deliverables included one collab Instagram video and a series of IG Stories.
The dedicated video highlights the artist’s journey and explores how duality and her Taiwanese American roots have shaped her creative expression. (filmed and edited by artist)
The accompanying Instagram Stories offer a brief history of the qipao and its cultural significance in Asian fashion, along with insights into the meaning behind the selected fabrics.
