phoenix suns fan fest fashion show jocelyn hu reworked merch collection

Phoenix Suns Fan Fest 2025

JOCELYN HU reworked and styled five complete looks for the Phoenix Suns Fan Fest’s fashion show, showcasing pieces from the upcoming merch collection.

The looks were presented live in front of 5,000+ attendees at the Phoenix Suns Arena.

Launch: September 2025

Rework + Styling Preview

This 5-piece collection reimagines Phoenix Suns merch through the textures and tones of the Arizona desert. Ruffles and bows in the women’s looks echo the organic curves of desert flora and wind-shaped dunes, while smocking and paneling in the men’s looks echo the landscape’s rugged geometry.