JOCELYN HU x Ally Bank for WNBA All-Star Weekend
Partnered with Ally Bank to create a limited edition bucket hat for the 2025 WNBA All-Star Weekend - the bank’s first public merchandise offering.
Deliverables included 50 hand-stitched bucket hats sold on Ally’s online merch store + social content sharing the behind the scenes process of the drop and promoting the collection launch.
Campaign launch: July 2025
Investing in authentic partnerships delivers meaningful impact.
This limited-edition WNBA ASW bucket hat collaboration with generated millions of earned impressions from 50 pieces - including being featured in AdWeek and Sports Business Journal - proving limited drops can drive buzz.
“Walking Bucket”
Each limited-edition bucket hat featured detailed accents that highlight Ally’s commitment to women’s sports. They retailed for $50.50 on Ally Store, a nod to the bank’s 50/50 pledge on spend on men’s and women’s sports.
Bucket Details and Storylines:
“=” sign on top of bucket: symbolic of Ally’s 50/50 pledge
small change pocket with hidden clasp so bucket can be styled in various ways (on belt, on bag, on head)
3 “X”’s on brim of bucket: a nod to the Ally Ambassadors
5 circles along brim representing Ally’s action-based brand words
#25 for an exciting year in women’s sports for Ally
All-over mesh, pleated, and upcycled fabric from sports bras and leggings - highlighting the versatility of women
Numbered label tag
Produced social content including a collection teaser, a behind-the-scenes reel, and a recap video from All-Star Weekend.
Tease
Drop Announcement + BTS
Collection Recap