Featured in adidas Original’s 1000 Originals Stories campaign.

We gave the world an original. They gave us a thousand back.

To celebrate the original Superstar sneaker and its rich history in fashion, music, and culture, adidas partnered with 1000 creatives, creators, and innovators throughout the world. The campaign included content creation from brand activations such as the Hip Hop 50th Anniversary Concert at Yankees Stadium, and styling videos that were shared via social.

The partnership culminated in a hero spotlight feature in collaboration with the adidas NYC team. Video directed and shot by Ryan Razon.

Campaign launch: October 2023