Google Pixel Players Club

As a member of the 2025 Google Pixel Players Club cohort, JOCELYN HU collaborated with Google Pixel during NBA All-Star Weekend in San Francisco, CA.

Deliverables included attending key events, capturing on-site content, and promoting experiences at the Google Pixel House throughout the weekend.

The partnership also extended to ongoing content creation tied to NBA and WNBA game attendance throughout the 2024-2025 season.

Campaign launch: February 2025

Create and highlight custom piece. Content centered around a custom-designed piece, reworked from gifted Google Pixel talent merchandise and jerseys, and worn throughout the weekend. A behind-the-scenes recap video documented the full creative process - from concept to execution - while also highlighting key features of the Google Pixel 9.
Promote the Google Pixel Hub during All-Star Weekend. Posted sponsored content throughout the weekend to drive RSVPs to the Google Pixel Hub and highlight key experiences, including a private LeagueFits styling session and cover shoot, immersive photo activations, live concerts, and more

Photos courtesy of Lab Group Six.

Attended games throughout the 2024–2025 NBA and WNBA seasons, including an NBA Playoffs game, as part of the Pixel Players Club. Captured in-game content and created recap pieces such as Get Ready With Me segments and game highlight reels, all shot and filmed using the Google Pixel 9.