JOCELYN HU x adidas Basketball for NBA All-Star Weekend
JOCELYN HU collaborated with the adidas + adidas Basketball teams to create a custom piece for Anthony Edwards for NBA All-Star Weekend 2025 in San Francisco, CA.
The custom piece draws inspiration from the iconic adidas Superstar sneakers, seamlessly blending elements of Ant’s personal influences. The creative process was highlighted in a collab Instagram video.
The partnership also consisted of sponsored creator content and event appearances throughout All-Star Weekend.
Live: February 2025